The fashion industry`s sustainability efforts continued in July - with efforts at brand level, such as more sustainable, circular or recyclable products, or with further-reaching solutions, such as waste water treatment, offsetting carbon emissions or tackling the plastic problem. FashionUnited has put together 14 sustainable initiatives that were announced in July 2020 alone

Cooperations & Projects
Fashion for Good and SeaChange present ground-breaking solution to wastewater treatment

Wastewater treatment has always posed a significant challenge to manufacturers and fashion brands. Some, like the global sustainability initiative Fashion for Good, see it as an attractive opportunity for innovation. Together with its Scaling
Programme start-up SeaChange Technologies, which has developed a game-changing wastewater treatment system, Fashion for Good has initiated a pilot project to assess the feasibility of the solution at scale. Corporate partners Arvind Limited, Bestseller, C&A and PVH Corp. participated in the pilot and will support future implementation of the technology in the supply chain.

How Adidas and Parley plan to end the global plastic crisis

Adidas started its cooperation with Parley for the Oceans five years ago. The organisation has formed alliances with major partners such as Adidas on the one hand, but also Anheuser Busch InBev (Corona) and American Express; the World Bank, SACEP (South Asian Cooperative Environmental Programme), Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. It also has collaborators from the worlds of science, art, design, entertainment, and space and ocean exploration. The organisation`s main focus is on developing projects to stop the destruction of the oceans and more generally to put an end to the global plastics crisis.